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Treniki is an educational organisation that a open lectures, avoiding the popular, but inefficient ways of modern “coaching” culture.

The word «треники» in russian means “sweatpants” and is chosen to mock mentioned above “coaching” (in russian called «тренинги»).

Concequently, logo shows classic soviet sweat pants, and the typography is reminiscent of cheap sports gear style.

Illustrated leaflets
Web page
 
 
© 2011 Stasys Čhepulis
chepulis@chepulis.com